So glad you are here.
“You cannot get through a single day without having an impact on the world around you.
What you do makes a difference, and you have to decide what kind of difference you want to make.”
– Jane Goodall
“You cannot get through a single day without having an impact on the world around you.
What you do makes a difference, and you have to decide what kind of difference you want to make.”
– Jane Goodall
Together we have made a lot of progress - and yet in 2023 young girls are using more products than ever. And still, the majority of girls have no clue that cleaning up their personal care products is important. We have a lot more work to do.
Today's teen beauty rituals are different. Our daughters ask us for products and tools they don't need (I see you concealer & retinol). They want to visit the aisles of Target and Sephora to check out what they saw on Tic Tok. And even our 9 year olds tell us that they are “really into self care routines.” So here we are.
We can agree that self care is good. But if most products marketed to young women and men (hello Axe!!) are toxic - then self care quickly turns bad.
As a little girl I never tolerated things like bubble bath in my tub. Now I know why. While bath bombs are eye candy to any little girl – most of them contain a number of human carcinogens, hormone disruptors and artificial dyes.
